Simply put, our mission is to help all people smile with confidence.
High quality packaging for permanent storage. High quality lights for whitening. All products are tested and the strongest. Products are hand picked to be as pleasant to use as possible.
Off the back of The Whitening Co’s at-home whitening kit success and the incredible response from the New Zealand market, we believed it was time to elevate your teeth whitening experience.
Our boutique, walk-in studios located in Eden Terrace & Takapuna offer affordable treatments, with luxe vibes and impeccable service. Our studios offer a range of easy and enjoyable services to help make the world a happier more confident place, one smile at a time.Learn More
As the managing director of The Whitening Co, Ruby brings both expertise and passion to the experience.
With 5 years working and studying in the dental industry she is committed to creating beautiful smiles, leading her to opening the first Whitening Co Studio. Ruby is professional, friendly, and loves meeting new clients. You'll rarely catch ruby without a smile, and after visiting the Whitening Co you won't stop smiling either.
Shout out to mother earth (&r3pack)
Mother earth deserves to smile too, which is why we only use 100% compostable postage bags and continue to find ways to reduce product waste.
Our white light powers through your mobile phone, meaning no need for disposable batteries, less to throw away and more feel-good teeth whitening.
Our kits are made to last and are designed to be kept. Simply top-up your kit by purchasing white pens and/or white strips through our website.
We're invested and will continue to prioritise the environment while offering the best possible whitening experience for our community.Shop Now
A better whitening experience
We've combined the latest in teeth whitening technology with our unique, sleek and user friendly designs; giving you the best possible teeth whitening experience.
From advanced led’s in our white light, to our slow release white pens and convenient white strips; all products have been created with user experience in mind. While delivering effective whitening.
Our kit is competitively priced, boasting approx. 34 uses each, lasting around 3 months.
All of our products are FDA approved and only tested on party animals.Shop Now