Thanks for booking!

We look forward to seeing you smile with confidence at The Whitening Co. Takapuna.

Booking details have been sent to your provided email address.

In the meantime, check out some of our frequently asked questions below.

what happens in my appointment? how long does my appointment take?

the length of your appointment depends on which whitening service you book. our most popular service “the confidence package” takes an hour, where as “the touch up package” takes only 30 minutes. each appointment will include a consultation, optional before and after photos, shade records, gum shield application, and a series of whitening applications by one of our professional teeth whitening practitioners. after your appointmen freshen up at our glam station and take some selfies to show off your new bright smile. 

who is not suitable for an appointment at the whitening co studio?

we do not accept bookings from those who are pregnant, breastfeeding, and under the age of 16. if you wish to have your teeth whitened whilst pregnant or breastfeeding, please contact your health professional first. 

people who need filling work, have exposed roots, gum disease,  and open holes in their teeth are not suitable either. 


How does teeth whitening work?

Teeth are made up of an outer layer called enamel and an inner layer called dentin. Tooth enamel is porous allowing stains from day to day things such as coffee, tobacco, and red wine to work their way into the tooth dentin layer and make the tooth look discoloured. The Whitening Co gel in-store contains hydrogen peroxide, an agent which works through the enamel of the tooth to get to these discoloured molecules. The gel spreads through the tooth working it’s magic to whiten the entire tooth. As a result, you are left with a brighter, whiter smile. 

What products do we use?

In studio, we use The Whitening Co. 12% hydrogen peroxide gel. This is a common, safe and effective treatment for whitening natural teeth. 

What if i have crowns, veneers, or fillings?

Whitening products will not whiten the original shade of existing crowns, veneers, or fillings however it can remove any existing stains on these restorations. Whitening can be used on the lower teeth to match the shade of veneered upper teeth or vice versa. 

How white will my teeth go?

We can guarantee your teeth will be whiter when you leave our studio, we just can’t predict how much whiter! Individual results vary due to your initial tooth shade, genetic factors, lifestyle factors, the strength of gel used and how long it is left on the teeth. 


What if I already have sensitive teeth?

It is best to let us know if you usually experience sensitivity with your teeth. In store we will modify your treatment by decreasing the whitening application time, amount or percentage. We also recommend brushing with sensitive toothpaste up to 2 weeks before your whitening appointment, as well as after. Desensitising gel or toothpaste can also be applied and left on your teeth before your appointment, to dramatically decrease sensitivity.  Our whitening professionals want to provide you with the best results, with the least amount of sensitivity. 

Does it hurt/will it damage my teeth? UV light problems, gum irritation?

Teeth whitening does not hurt or permanently damage your teeth. A minor tingling sensation may be experienced in those who have sensitive teeth, however this quickly subsides after whitening. In some cases, whitening gel may cause irritation to gums. This resolves itself within an hour of your whiten. 

Is the LED light safe? 

We provide you with some funky safety glasses to shield your eyes in-studio however our LED light is perfectly safe to use on teeth and gums. 


What can I do to maintain my teeth after my appointment?

We will provide you the best after-care information after your appointment. For those with heavily stained teeth, your teeth whitening professional may recommend the Touch Up package after your initial whiten.

Our home whitening kits are also perfect for maintaining your beautiful white smile after you visit us in-studio. You can purchase these in store after your appointment or shop them online.

How often do I have to get my teeth whitened/is it permanent?

Teeth whitening is not permanent but results can last up to 6-12 months depending on lifestyle factors and how well you look after your teeth after the whitening treatment.  The results will last longer if you avoid foods and drinks that will re-stain your teeth. 

Gift Vouchers

Gift Voucher Terms & Conditions
The Confidence Co Limited trading as The Whitening Co Eden Terrace (“The Whitening Co Eden Terrace”, “Our”, “We” or “Us”)

All our usual terms and conditions and policies apply to Gift Certificates (also referred to as Gift Vouchers.). These terms and conditions will also apply to the purchase and redemption of our Gift Certificates available at as well as partner websites including (‘Website’)

1. Rules

1.1 The use of gift vouchers fall under the following terms and conditions:

Gift Certificates ordered through our Website or partner websites will be delivered automatically by electronic means to the email address you specify at the time of order.  

Our Gift Certificates include unique numbers and configurable patterns.

Our Gift Certificates must be redeemed on our Website, as full for specified services from our Website.  

A Gift Certificate cannot be used to purchase a further Gift Certificate or Online Store Products.

When ordering a Gift Certificate, you should ensure to enter the recipient’s email address correctly.  

We cannot be held responsible if the address is entered incorrectly and someone other than the intended recipient uses the Gift Certificate.Site offers and promotions (including gifts with purchase and discounts) do not apply when purchasing gift vouchers or in conjunction with gift vouchers.

All Gift Certificates are dated and expire 6 months from the date of issue unless specified otherwise.
Gift Certificates cannot be exchanged for cash.

Gift Certificates may only be redeemed against products purchased in the same currency as the Gift Certificate.

We are not responsible if a Gift Certificate is lost, stolen, destroyed or used without permission and no replacement will be provided in these circumstances.

1.2 Questions, comments and requests regarding Gift Voucher Terms and Conditions are welcomed, please contact us at