nz's first whitening brand with a dental ambassador
Dr Tony Dey
Cosmetic dentist. Founder of LANZ Dental and Customs Street Dentist. He has spent his career fixing what the rest of us do to our teeth - and in August 2026 he became the first dentist in the country to put his name to a whitening brand.
We sat him down and asked him everything.
what we covered
Jump to the bit you came for.
“PLACEHOLDER - pull the strongest 15 seconds of Tony from the transcript.”
“PLACEHOLDER - a second quote, ideally the one that handles the sensitivity objection head on.”
what tony talks about
The products in the episode.
Everything he picks up on camera. All products are dentist-recommended and are designed with your smile care in mind.
Platinum Strips
The ones Tony picks apart on camera, including why application matters more than anyone thinks.
$69.00
The E-Brush
Tony on the two minutes a day almost nobody actually does properly.
$159.00
The Full Sha-Bang
Everything Tony handles in the episode - the Platinum Kit, the E-Brush and the strips - in one box.
$319.00the rest of the range
The dentist behind the partnership.
Tony Dey is a cosmetic dentist and the founder of LANZ Dental and Customs Street Dentist in Auckland. In August 2026 he became The Whitening Co's first dental ambassador - and, as far as we can find, the first dentist in New Zealand to put his name to a whitening brand at all.
That matters more than it might look. Whitening is an industry built on claims, and most of them are never checked by anyone qualified to check them. Having a practising dentist willing to sit down, go through the formula, and put his own name next to ours means the claims have to hold up.
We are also the only whitening brand in the country you will find in pharmacy, in clinic, and in our own studio. Three very different rooms, three very different sets of standards to pass.
He did not have to say yes. This episode is the first thing we made together, and it is deliberately unedited in the places where it would have been easier to cut.
- practice LANZ Dental
- clinic Customs Street Dentist, Auckland CBD
- focus Cosmetic and restorative dentistry
- with twc Dental ambassador since August 2026
- qualified BDS, University of Otago, 2001
Dentist approved. Now go and use it.
The same products Tony talks about in the episode. Free shipping across New Zealand on orders over $150, tracked to Australia.
Shop the range