We give you the choice of using our Platinum Pens or our Platinum Strips, it’s all down to personal preference. Our strips are great for an easier and faster, on-the-go whitening experience, while the pen offers more precision for those hard-to-reach places. Our LED BLK light 2.0 speeds up the process of either, leaving you a whiter smile in as little as 25 minutes. You can find out more about each product by looking on our ‘products’ page.

You usually will start to see results after your first use. The Whitening Co products take up to 14 days of consistent use before displaying the full whitening and brightening potential of our formula.

Yes! The Whitening Co products are entirely safe to use and do not damage your enamel or cause harm to your teeth and gums.

Our products have been manufactured to FDA standards and are best used in defined amounts. Our Platinum pens and strips are safer to use than competing whitening applicators because they allow for precise operation, to avoid any sensitivity or gum irritation. Don’t overuse your whitening gel, less is best!

We recommend that the first order of business is talking to a dental professional about strengthening your teeth, because this problem affects their structural integrity. Hypo-calcification may require fluoride treatments or cements/crowns to fix. In-studio or at-home bleaching can work, but only for milder cases, and while the whitening co products will not worsen or harm your calcium spots, they may appear brighter after use, so make sure to also use a toothpaste that helps replenish calcium.

You can brush your teeth before and/or after using The Whitening Co products, without any delay or wait times. We recommend that you maintain regular teeth brushing whilst using The Whitening Co products.

The optimal time to brush is before use, as this will clear away any food or bacteria from your teeth that may get in the way of the best whitening results.

While you are not strictly limited to avoid food or drink before or after use, we recommend that within 2 hours after use, you avoid any highly acidic food or drinks, or anything prone to staining your teeth, such as red wine, coffee, darkly coloured juices or sauces, ice blocks or berries. This is to ensure that you experience the absolute potential of your TWC products.

Our BLK light 2.0 uses premium LED’s and hardware-programmed timers to help you smile with confidence even more briskly than before. Click here to view our how-to video. Youtube Video

Here's how it works:

Our gels and strips contain hydrogen peroxide, which, in order to maximise its whitening effect, requires high-powered LED lights.

Our BLK light 2.0 LED’s then activate the formula. Our formula absorbs and travels through the enamel of your tooth, whitening on its way (short-term whitening). Given 25 minutes, our activated formula should have reached the dentin of your teeth (long-term whitening).

The result: a long-term, brighter, whiter smile.

To clarify: the dentin is the actual ‘tooth-bone’ that gives your teeth their natural white-ivory colour, the enamel is a clear, ‘glass-like’ protein layer that ‘clothes’ the tooth dentin.

Although our Platinum Kit and Platinum Strips do not whiten teeth with veneers as efficiently, you can use our products to lift any topical stains or whiten your natural teeth to achieve your desired coloured match.

There’s not enough research on whitening during pregnancy or breastfeeding, so we always recommend checking with your midwife or GP first before using any peroxide-based product.

We don’t recommend whitening for anyone under 16 years old, as enamel is still developing. Once you’re past that, you’re good to glow!

Our Platinum Whitening Strips are professional-strength at-home whitening strips made with a 6.9% hydrogen peroxide formula the strongest available in NZ.

Each box contains 14 top and bottom strips (14 full whitening sessions) designed to lift stains and brighten your smile in just 40 minutes.

To use:

1. Peel the bigger strip for your upper teeth and the smaller one for your lower teeth.
2. Make sure your teeth are clean and dry, then apply the sticky side directly onto your teeth.
3. Leave on for 40 minutes.
4. Remove and rinse away any residue you can lightly brush if desired.
   

TWC Tip: For best results, avoid eating or drinking (especially coffee, tea, or wine) for one hour after use. Or, use them at night after your last meal so your teeth can develop overnight.

For your initial whitening routine, the strips are safe to use daily.
If you’re wanting to make a visible difference, aim for at least 3+ times per week, depending on your goals and how white you’d like your teeth to get.

Once you’re happy with your results, you can reduce usage to maintain them.

To maintain:

• Use once or twice a week as a top-up.
• Pair with the BLK Light 2.0 to speed up the process.

Most people notice a visible difference after just one or two uses, with optimal results appearing after 7–10 sessions.

Results depend on:

• Coffee, wine, or smoking habits
• Your natural enamel shade (genetics play a part!)
• How consistently your using the strips

This will gradually lift over time, so it looks nice and natural and you’re in control of how bright you want to go. 

Teeth whitening isn’t permanent, it's something you maintain over time.

Depending on your diet and habits, results usually last 3–6 months.
Some customers like doing a 3-day refresh every few months, while others prefer one strip a week. There's no wrong way, just what works for you.

To extend results:

• Limit dark beverages around whitening, like coffee, red wine, or cola.
• Rinse your mouth after staining foods.
• Maintain with a strip or pen top-up weekly or fortnightly.
• Keep your oral hygiene on point 🦷✨

Yes! Our 6.9% hydrogen peroxide formula is designed to be powerful without the harshness of traditional whitening.

If you have sensitive teeth:

• Use them every second or third day to give your teeth time to settle.
• Shorten wear time to around 30 minutes at first, then increase once you know your tolerance.
• Avoid brushing immediately before whitening to prevent gum irritation.
• Use our Desensitising Gel or a sensitive toothpaste if needed for added comfort.

Many customers with sensitivity find the Platinum Strips gentle and effective.

Yes 100%! Our formula is dentist-developed and enamel-safe.
The balanced 6.9% hydrogen peroxide concentration breaks down stains without damaging or weakening enamel, so you can whiten confidently knowing your smile is protected.

Absolutely! The strips are completely safe for dental work and can help remove surface stains from veneers, crowns, or composite fillings.

Keep in mind that artificial teeth don’t change colour, so while your natural teeth will whiten, your dental work will remain its original shade often helping your overall smile look more even.

For example:

• If your crowns are darker than your natural teeth, your natural teeth will lift around them, which might make the crowns appear slightly more noticeable.
• If your natural teeth are darker, whitening is a great way to even things out across your smile.

Many people also choose to whiten first to reach their ideal shade before replacing or redoing crowns or veneers, that way, your new dental work can be colour-matched to your brightest smile. Then, you can use the strips to maintain that new shade long-term.

It’s optional, but if you have our BLK Light 2.0, we highly recommend it!

• The LED light helps activate the whitening formula faster.
• You’ll often see better results in fewer sessions.
• It helps keep strips in place great if you’re a bit of a wriggler or more salivary.

If you’re using the strips without the light, leave them on for 40 minutes.
If you’re using the BLK Light, you can shorten to the light’s self-timer of 25 minutes for the same result.

We’ve got two delicious flavours to suit your vibe:

🌿 Mint – Cool, classic, and clean. Perfect for those who love that post-dentist freshness and a crisp, minty finish.

🍑 Peach – A subtle, juicy twist on whitening. Think fresh peach meets a hint of mint — sweet, refreshing, and a total fan favourite.

Both flavours deliver identical whitening results, it’s purely about what flavour you prefer.

Both products contain the same 6.9% HP formula, so results are comparable  it’s mainly about application preference:

• Strips stick directly to the teeth and stay in place, ideal for people who are more salivary or want hands-free whitening.
• Pens are great for targeting hard-to-reach areas (like canines or between teeth) and are used with the BLK Light to keep lips separated.

Some people use both: pens for targeted whitening  and strips for full whitening sessions.

Just remember, never use them at the same time. It’s either strips (with or without light) or pens (with light).

At The Whitening Co, we stand behind the quality of our products and are confident in the results they deliver. That’s why we offer a 100% Money-Back Guarantee if you do not see any visible whitening results after completing the full treatment as directed — and after working with our team to optimise your routine.

We know every smile is different, and we’re here to support you every step of the way.

1. Not Seeing Results? Contact Us Early

If you’re not seeing visible results partway through your treatment, or after a full treatment, please contact our team right away.

One of our whitening specialists will work with you to:

• Review your current routine

• Offer personalised advice or adjustments (may be minor tweaks, a partial or full re-treatment)

• Ensure proper technique and usage

• Maximise your results throughout the process

Note: Refunds are only considered after completing the full treatment and working with our team to ensure all steps were followed correctly. In some cases, this may involve completing an additional treatment cycle with our guidance.

2. Eligibility for Refund

You may be eligible for a full product refund if all of the following conditions are met:

• You have completed the full recommended treatment plan as per our product instructions

• You have used the product consistently and as directed

• You contacted our team during the treatment period for support if you were not seeing results

• You submit acceptable before and after photos that meet our requirements (see below)

3. Timeframe for Claims

All claims must be submitted within 60 days of receiving your order.

To fairly assess your claim, we require clear and comparable photos showing your teeth before and after completing treatment. These must meet the following criteria:

Lighting:

• Photos must be taken in natural daylight or bright, white lighting (not warm/yellow-toned or dim lighting)

• Both photos must be taken in similar lighting conditions to ensure an accurate comparison

• Avoid backlighting, shadows, or reflections that could distort the colour of your teeth

Framing:

• Photos must show your full, natural smile with lips parted to reveal the teeth

• Images must be in focus, unfiltered, and not digitally enhanced or altered

• Try to keep your angle and distance consistent between the before and after shots

Tip: The best results are usually captured in indirect daylight near a window, facing straight on.

If submitted photos are unclear or taken in inconsistent conditions, we may request new images before a claim can be processed.

Our Money-Back Guarantee does not apply in the following situations:

• You did not complete the full treatment plan as instructed

• You did not contact our team for support during the treatment period

• Before and after photos do not meet the above requirements

• You were already at a very high shade of whiteness (where additional whitening is not possible)

• Whitening results are limited by dental work such as veneers, crowns, or composite fillings

• You are under 16, pregnant, or breastfeeding

To submit a claim, please email info@whiteningco.nz with the subject line:

Money-Back Guarantee Claim

and include the following:

• Your full name and order number

• A short explanation of your experience

• Confirmation that you completed the full treatment

• Proof of communication with our team during treatment

• Your before and after photos, meeting the photo requirements above

Once received, our team will assess your claim and confirm whether it meets the eligibility criteria.

• Refunds apply to the product purchase price only and exclude shipping, duties, or third-party fees
• Refunds will be processed to your original payment method
• One refund per customer per product type (i.e. repeat claims for the same product are not eligible)

For the most accurate and fair assessment, please follow these simple steps when taking your before and after photos:

DO:

• Take photos in natural daylight (e.g. near a window during the day)

• Use consistent lighting for both photos

• Stand in the same position and distance from the camera

• Use a neutral background if possible (e.g. plain wall)

• Smile naturally, showing all visible teeth

• Ensure the photos are clear, in focus, and unedited

DON’T:

• Use filters or change photo brightness/contrast

• Use flash, backlight, or dim/yellow lighting

• Submit photos with lips closed or teeth obscured

• Take one photo in daylight and the other at night — consistency is key

We ship worldwide with fast, reliable tracked delivery - and we aim to get your order out the door as quickly as possible. See below for shipping rates.

NZ:

Orders under NZD$150 - $7.50 flat rate

Orders over NZD$150 - Free Shipping

AUS:

Orders under AUD$100 - AUD$20 flat rate

Orders over AUD$100 - AUD$16 flat rate

REST OF WORLD:

NZD$60 flat rate shipping

International Shipping & Customs

International orders may be subject to customs duties, taxes, and import fees upon arrival in your country. These charges are levied by your local government and are the responsibility of the recipient — they are not collected by The Whitening Co and are outside our control. We're unable to predict or cover these costs, as they vary by country and order value. By placing an international order, you acknowledge that additional charges may apply upon delivery.

We aim to get your order to you as soon as the next business day.

Standard delivery time is typically 1–3 business days.

Please note:

• Rural deliveries may take a little longer
• Delivery timeframes may be extended during sale periods or promotional campaigns
• Orders are not processed on weekends or New Zealand Public Holidays.

Aussie orders are shipped the next business day.

Standard delivery time is typically 3–5 business days.

Express delivery time is typically 1-3 business days

We currently offer standard tracked shipping and express tracked shipping

Orders are not processed on weekends or New Zealand Public Holidays.

Yes, we ship worldwide!

International shipping is a flat $60 NZD, and delivery may take up to 10-14 business days depending on your location.

International orders may be subject to customs duties, taxes, and import fees upon arrival in your country. These charges are levied by your local government and are the responsibility of the recipient — they are not collected by The Whitening Co and are outside our control. We're unable to predict or cover these costs, as they vary by country and order value. By placing an international order, you acknowledge that additional charges may apply upon delivery.

Before placing your order, you’re welcome to email us at info@whiteningco.nz to confirm if we ship to your specific country or to request a custom shipping quote for large orders.

• All orders are automatically registered with our shipping partners to be picked up on the next business day.
• Orders are not dispatched on weekends or New Zealand public holidays. Orders placed on weekends or holidays will be processed the following business day.
• All orders are shipped with tracking - your tracking link will be emailed once your order has been dispatched
• We are not responsible for any customs duties, taxes, or import fees charged by your local government
• Please ensure your shipping address is correct - we can’t refund or replace items sent to the wrong address due to customer error
• If your order hasn’t arrived within the expected timeframe, please reach out to info@whiteningco.nz

At The Whitening Co, we offer secure, flexible online payment options to make your shopping experience as smooth as possible.

All payments are processed securely through our online checkout via Shopify Payments. We accept the following payment methods:

• Visa, Mastercard, American Express
• Apple Pay, Google Pay
• Shop Pay
• Union Pay
• Afterpay – Buy now, pay later in four interest-free instalments
• Klarna – Flexible payment options including pay in 4 or pay later (where available)

All payments are charged in New Zealand Dollars (NZD) unless otherwise stated at checkout.

Your payment and personal information are processed using industry-standard encryption and security protocols. At no point do we store or have access to your full credit card details.

• Orders must be paid in full at the time of purchase.
• We do not offer cash on delivery or hold items without payment.
• Orders will not be dispatched until full payment is received and cleared.
• If a payment is declined or reversed, the order will be cancelled unless resolved within 48 hours.

If you have any questions or issues relating to your payment, please contact our team at info@whiteningco.nz and we’ll be happy to assist.

Please note: for any queries relating to Afterpay or Klarna payment schedules, late fees, or account issues, you’ll need to contact those providers directly via their respective apps or websites.

We want you to love your TWC experience - but if something’s not right, we’re here to help.

Please note that due to the nature of our products, our returns process is slightly different from general retailers. Read below to see what qualifies for return.

We accept returns for eligible items within 30 days of your order delivery date.

Unfortunately, we can’t offer refunds or exchanges for any returns requested after 30 days.

To be eligible for a return:

• Your item must be unused, unopened, and in original packaging
• The product must be in the same condition as when you received it
• A valid proof of purchase (order confirmation or receipt) is required

Due to hygiene and safety reasons, we cannot accept returns on the following:

Products that have been opened or used

• Items classified as personal care or oral health once packaging has been broken
• Products containing peroxide or whitening gel, as these are regulated cosmetic/chemical goods
• Any item not in its original packaging
• Returns made more than 30 days after delivery

We also do not accept returns on custom promotional bundles or free gifts.

We only replace items if they are defective or damaged upon arrival. If you need to exchange a product, please contact our customer care team with photos and order details.

To start the return process, please email info@whiteningco.nz with:

• Your full name and order number
• Reason for return
• Photos (if relevant)
  

Our team will review your request and provide return instructions if eligible.

Please note: return shipping costs are the responsibility of the customer unless the item is faulty or incorrect.

Refunds are only issued in the following situations:

• If your item arrives damaged, defective, or incorrect, and we are unable to provide a replacement
• If you are approved for a return of an unused, unopened item in line with our 30-day return policy
• If you have qualified for a refund under our 100% Money-Back Guarantee (see separate terms here)
• If your order was cancelled prior to dispatch

Once your return or refund request is received and approved, your refund will be processed back to your original payment method.

If you haven’t received your refund yet, here’s what to do:

1. Double-check your bank account: Refunds may take a few business days to appear.
2. Contact your credit card company: It can take up to 5–10 business days for refunds to officially post.
3. Check with your bank: Processing times vary depending on your bank and payment method.
   

If you’ve done all of the above and your refund still hasn’t arrived, please contact us at info@whiteningco.nz and we’ll be happy to assist.

• We recommend using a trackable shipping service when returning items
• Refunds will be processed to your original payment method once the return is received and inspected
• Shipping charges and payment processing fees are non-refundable

Last updated: 12 July 2026

This Privacy Policy describes how The Basic Company Limited (NZBN 9429047024007), trading as The Whitening Co ("TWC", "we", "us", or "our"), collects, uses, and discloses personal information when you visit or use thewhiteningco.com (the "Site"), book or attend a studio treatment, or otherwise interact with our Services.

We are a New Zealand company and this policy is prepared in accordance with the Privacy Act 2020 (NZ), including the Health Information Privacy Code 1994 where relevant to studio treatments. If you are located outside New Zealand, additional rights may apply to you under your local law — see "International Users" below.

Please read this Privacy Policy carefully.

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on the Site and update the "Last updated" date above.

Information You Provide Directly

• Contact details — name, address, phone number, email
• Order information — billing and shipping address, payment confirmation, email, phone number
• Account information — username, password, and security details
• Shopping information — items viewed, cart contents, loyalty points, reviews, referrals, gift cards, purchase history
• Subscription information — subscription plan, frequency, and billing details (managed via Recharge)
• Customer support information — anything you tell us via chat, email, or contact forms
• Studio booking and treatment information — when you book an in-studio whitening treatment with us at 4 Ponsonby Road, we collect the details you provide through our booking platform, Fresha, including your contact details and appointment history

Health Information (Studio Treatments)

If you attend an in-studio treatment, our practitioners complete a pre-treatment consultation questionnaire to assess your suitability for whitening — this may include information such as sensitivity history, pregnancy or breastfeeding status, recent dental work, allergies, and other oral health information relevant to your treatment. This is health information and is handled in accordance with the Health Information Privacy Code 1994, in addition to the general Privacy Act 2020 principles that apply to your other personal information.

This information is:

• Collected only for the purpose of assessing treatment suitability and delivering the treatment safely
• Stored in Fresha, our booking and client-management platform
• Only accessed by trained studio staff directly involved in delivering your treatment
• Not used for marketing purposes and not shared with third parties except where required to deliver your treatment, comply with the law, or respond to a health and safety incident
• Retained only as long as reasonably necessary for treatment history and safety follow-up, or as required by law

You may decline to answer any consultation question, but doing so may mean we are unable to safely provide the treatment.

Information We Collect About Your Usage

We automatically collect certain information about your interaction with the Site ("Usage Data") using cookies, pixels, and similar technologies. This may include device and browser information, network information, IP address, and how you interact with the Site and our marketing emails.

Information We Obtain from Third Parties

We work with a number of service providers who may collect or share information with us on your behalf, including:

• Shopify — our e-commerce platform, which processes orders, payments, and customer accounts
• Klaviyo — our email and SMS marketing platform
• Recharge — our subscription billing platform
• Fresha — our in-studio booking and client-management platform
• Social Snowball — our affiliate program platform, used to track referrals and affiliate commissions
• Starshipit, NZ Post, and DHL — our shipping and courier partners
• Payment processors — who collect payment details (card or bank information) to process your orders
• Meta (Facebook/Instagram) — for advertising and audience measurement via pixel-based tracking

Any information we obtain from these providers is treated in accordance with this Privacy Policy.

• Providing our Services — processing payments, fulfilling and shipping orders, managing your account, arranging returns and exchanges, delivering studio treatments safely, and managing subscriptions
• Marketing and advertising — sending you marketing communications by email, SMS, or post, and showing you tailored advertising, where you have not opted out
• Security and fraud prevention — detecting and investigating fraudulent, illegal, or malicious activity
• Customer support and service improvement — responding to your queries and improving our Services
• Affiliate program administration — where you participate in our affiliate program via Social Snowball, tracking referrals and calculating commission payouts

We only use health information collected via Fresha for the treatment-safety purposes described above — never for marketing.

We use cookies and similar technologies to power and improve the Site, run analytics, and (where you have not opted out) tailor advertising. For information about cookies used through Shopify, see shopify.com/legal/cookies. You can control cookies through your browser settings, though blocking cookies may affect how the Site functions.

Our Site does not respond to "do not track" browser signals.

We may disclose personal information to:

• Service providers who perform functions on our behalf, including the platforms named above (Shopify, Klaviyo, Recharge, Fresha, Social Snowball, Starshipit and courier partners, payment processors)
• Business and marketing partners, including Meta, for advertising purposes
• Affiliates, where you have been referred by or are participating in our affiliate program
• Third parties where you direct or consent to disclosure
• As required to comply with the law, respond to legal process, or protect the rights, property, or safety of TWC, our customers, or others
• In connection with a business transaction, such as a sale, merger, or restructuring of The Basic Company Limited

We do not sell your personal information to third parties for their own independent marketing purposes.

Overseas Disclosure

Several of our service providers (including Shopify, Klaviyo, Recharge, and Meta) are based overseas, primarily in the United States. This means your personal information may be stored or processed outside New Zealand.

Under the Privacy Act 2020, before we disclose personal information to an overseas person, we must generally be satisfied that the recipient is subject to privacy protections comparable to those under NZ law, or that you have been made aware your information may not receive that level of protection and you nonetheless consent to the disclosure.

By using our Services, you acknowledge that your personal information may be transferred to and processed in countries outside New Zealand, including the United States, which may have different data protection laws to New Zealand.

If you post a product review or other content in a public area of the Services, that content will be publicly visible. We do not control who accesses information you choose to make public, and are not responsible for how third parties use it.

Our Site may link to websites operated by third parties. We are not responsible for the privacy practices of those sites — please review their own policies.

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

No security measures are perfect. We take reasonable steps to protect your personal information, but cannot guarantee absolute security, particularly for information in transit.

We retain personal information only as long as reasonably necessary for the purposes described above, to comply with legal obligations (including tax and consumer law record-keeping requirements), or to resolve disputes.

Under the Privacy Act 2020, you have the right to:

• Access the personal information we hold about you
• Correct personal information you believe is inaccurate
• Ask us to stop or restrict certain processing of your information
• Withdraw consent where we rely on your consent to process your information
• Manage your marketing preferences, including unsubscribing from marketing emails at any time via the link in those emails (you may still receive non-promotional emails relating to your account or orders)

To exercise any of these rights, contact us using the details below. We may need to verify your identity before actioning a request.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve it directly. If you are not satisfied with our response, you have the right to make a complaint to the Office of the Privacy Commissioner (New Zealand) at privacy.org.nz or 0800 803 909.

If you are located outside New Zealand, you may have additional rights under your local law (for example, the GDPR if you are in the EEA/UK, or state privacy laws if you are in the United States). Contact us using the details below if you wish to exercise rights available to you under your local law.

For any questions about this Privacy Policy or to exercise your rights, please contact us via our contact form or write to us at:

The Basic Company Limited (trading as The Whitening Co)
4 Ponsonby Road, Grey Lynn, Auckland 1011, New Zealand

For the purposes of the Privacy Act 2020, The Basic Company Limited is the entity responsible for your personal information.

Please refer to the Terms Policy Page