Find your perfect whitening routine
30 seconds, five questions — get a routine matched to your shade, your habits and your goals.
Which looks closest to your teeth right now?
Be honest — no one's judging. Natural light helps.
What's the goal?
This decides how hard your routine needs to work.
Any of these in your life?
Pick all that apply — they're the usual stain suspects.
Sensitive teeth?
We'll pace the routine to suit.
What's brushing your teeth right now?
Whitening works better on a properly clean canvas.
Where should we send your shade plan?
Your matched routine + a little welcome treat. No spam — pinky promise.
Your routine, matched
Your match
Complete the routine
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BEST SELLERS
20,000+ happy customers
THE PLATINUM KIT
Up to 8 shades whiter in 14 days – with our dental grade and FDA approved whitening formula. 6.9% Hydrogen Peroxide.
E-Brush by twc
Clean. Whiten. Polish.
Brushing used to be a chore. The E-Brush turns it into the best two minutes of your day — sonic power for a deep yet gentle clean, morning and night. Fresh, confident and brilliantly clean, every single day.
Platinum Whitening Strips
Professional whitening. At home or on the go.
Mix and match Mint, Platinum Peach & Arctic Spritz. Professional-strength whitening with more to love.
Proudly New Zealand 🇳🇿
We're a little obsessed with Kiwi smiles. Every product is designed and some developed right here in Aotearoa — dental-grade, FDA-approved, and trusted by 50,000+ New Zealanders over the last 8 years.
Whiten at home, or come say hi at our TWC Studio and 35+ partner salons nationwide. However you smile, you've got a partner in your corner.
★★★★★ 1,100+ five-star reviews |
#1 whitening brand in NZ
#thewhiteningco #smilemore #smilewithconfidence #twc
Find a studio near youSay hi to Pearl, our 24/7 AI smile assistant
New to whitening or chasing an order? Pearl knows everything TWC and answers in seconds — orders, products, sensitivity, the lot. Day or night, she's always on.
HAVE AN IN-STUDIO QUESTION?
Check out the most common questions our TWC Studio customers asked.
Still have questions? Contact our customer support.
How do I book an appointment?
Once you’ve decided which package is perfect for you, select a day and time to suit. Bookings require a deposit online, and the remaining balance is to be paid in studio at your appointment. Please note, deposits will not be refunded if a cancellation is made within 48 hours of the scheduled appointment. This to respect both your time and our time.
What happens in my appointment? How long does my appointment take?
The length of your appointment depends on which whitening service you book. Our most popular service “The Confidence Package” takes 75 minutes, where as “The Touch Up Package” takes only 45 minutes. Each appointment will include a consultation, optional before and after photos, shade records, gum barrier application, and a series of whitening applications by one of our professional teeth whitening practitioners. After your appointment freshen up at our glam station and take some selfies to show off your new bright smile.
Who is not suitable for an appointment at The Whitening Co Studios?
Teeth whitening is safe for most people and the best candidates are those who have mild to moderate discoloration. There are certain types of discoloration that cannot be corrected by whitening treatments, and there are certain dental or medical conditions that may decrease the effectiveness of teeth whitening. The following clients are not suitable for teeth whitening:
- Clients who are pregnant or breastfeeding. If you wish to have your teeth whitened whilst pregnant or breastfeeding, please contact your health professional first.
- Clients under the age of 16
- Clients who have not visited the dentist in the past 6-12 months
- Clients with open cavities, gum disease, bleeding gums, swollen and inflamed gums and those who need filling work from their dentist.
If you have any concerns, we would recommend you visit your dentist first to ensure you are dentally fit before proceeding with teeth whitening.
Whats the whitening ingredient?
We use the most proven and effective ingredients in our TWC whitening formulas. Our key whitening component is Hydrogen Peroxide.