Laybuy & Afterpay Available

Home to the Award-Winning Essentials Kit

Shop Now Book Now

tap to shop


home to the

World's Sexiest? Toothbrush

Shop E-Brush

E - Brush

Feel clean, fresh & brilliantly confident every day

This legendary device is about to change the way you clean your teeth. It's no longer a 'chore' or a 'have to'... it's now a luxury self-care opportunity. Right?? Just 2mins each morning and night spent with the E- Brush will quite literally make you a better human.

Shop E-Brush
From the minute you walk in, you can see that immense attention to detail has been paid, and it works for them. From start to finish, it really was a seamless operation, and you can see that meticulous planning has gone into the whole operation. 
Walking in it feels like you're already looking at life through an Instagram filter, and it certainly has a day spa feel.
If you’re wanting to treat your pearly whites to a little bit of luxury, look no further than boutique whitening studio The Whitening Co.
The Whitening Co, stands for ‘Smiling More’. They’re not about setting idealistic beauty standards or telling anyone they need to look a certain way. They’re forever chasing CONFIDENCE in their brand, staff and most of all, in their customers. 


The Whitening Co. Is Helping You ‘Smile With Confidence' - The results speak for themselves.


Instant teeth whitening results with our Dental Grade and FDA approved whitening formula.

Learn More

White Pens

15+ Uses per pen
6% Hydrogen Peroxide whitening formula.

Black Light

16 powerful Blue LED lights to help speed up the whitening process


Uses per kit

Designed to be kept and topped up. Purchase top up pens when you run out - reducing waste and saving you money.


Black light technology

This light uses state of the art 16LED wireless technology and not only is it rechargeable but it has a built in 20min timer for ease of use.




Designed & developed in New Zealand

We are obsessed with making Kiwi's smile more and we are a proud New Zealand business. 🇳🇿 Discover the power of locally grown expertise and world-class whitening solutions right here at home.

Your journey to a brighter, more confident smile begins with us, whether it's through our at-home products or one of our many smile studios across the country, we are your trusted smile partner.

#TheWhiteningCo #smilemore #smilewithconfidence

Teeth whitening queenstown

Need to jump shades quickly?

TWC Studios are designed to maximise immediate results.


Check out the most common questions our customers asked.

Still have questions? Contact our customer support.